Analyst. Connector. Impact Maker.

I bring the whole of myself to everything I do: professional, creative, and personal. My career achievements reflect discipline and analysis, but equally important are the values I live by: curiosity, resilience, collaboration, and the drive to help others succeed. I solve problems, yes, but I also build relationships, nurture growth, and look for meaning in the work and in the people I work with.

Travis Roe presenting at InsureTech Connect (ITC) 2025
Presenting "Be Honest, Are You Ready For AI?" at InsureTech Connect (ITC) 2025

My Story

I’m an analyst by strength and by instinct — energized by deep dives into data and driven to turn insights into outcomes. My career reflects a focused commitment to building solutions that matter, both for organizations and the people in them. Whether leading high-impact projects or nurturing one-on-one connections, I thrive by fostering harmony, building genuine partnerships, and aiming for significance in every endeavor. Work for me isn’t just about solving the problem — it’s about making every interaction and result meaningful.

Beyond roles and metrics, I am a husband, father, mentor, and creative. I’ve built customer engagement centers that generated millions, launched SaaS products that reshaped adoption curves, and designed education series that gave teams confidence in complex industries. Outside of work, I create DJ mixes for friends, develop side projects to test new technologies, and coach my kids through challenges—each sharpening the same skills I bring professionally: empathy, experimentation, and intentionality.

Proof of Impact

Here are a couple of highlights from my journey.

OnBase Experience Center
Customer Engagement & Sales Enablement

OnBase Experience Center

Problem: Executives couldn’t grasp OnBase’s value through traditional demos.

Solution: I developed the OnBase Experience Center, a hands-on environment where prospects engaged directly with outcomes. I aligned stakeholders across sales, product, and marketing, and personally led sessions.

Outcome: Influenced $3.5M in software revenue in its first year, grew to $5.5M the next, and became a repeatable model for high-impact customer engagement.
Pre-Sales Customer Experience Revenue Growth Innovation
ShareBase Growth
SaaS Adoption & Product Growth

ShareBase Growth

Problem: Hyland’s first SaaS-only product, ShareBase, needed market traction and a repeatable model for adoption.

Solution: I pioneered SaaS customer journey best practices, introduced usage analytics, and focused product development on the highest-impact customer segments. I partnered directly with customers, sales, and success teams to refine the roadmap.

Outcome: Increased ShareBase ARR by 176% (2017–2020), improved onboarding from days to minutes, and positioned Hyland for long-term subscription growth.
SaaS Customer Journey Product Strategy ARR Growth Data Analytics

From My Desk

A Glimpse Into My Thinking

"The Power of Framing Problems Correctly"

The biggest breakthroughs don’t come from new tools alone, but from reframing the problem so everyone sees the same challenge clearly. My career has shown me that once the right problem is named, solutions emerge faster, adoption is smoother, and results multiply. The same holds true in life: whether raising a family, leading a team, or building a product, clarity of purpose is what unlocks meaningful progress.

"Bridging Product and Pre-Sales"

Product management sharpened my ability to diagnose needs, test assumptions, and drive measurable outcomes. In pre-sales, that translates to building trust and winning deals.

"Side Projects"

From building small apps to DJ mixes for friends, I explore creativity that keeps me sharp and connected. These projects are proof that curiosity and experimentation fuel professional growth.

Read more (coming soon) →
Travis Roe

Let's Connect

I believe the best opportunities come from conversations, not just applications. If what you’ve read resonates, let’s talk.

Explore My Work & Interests

See what I'm passionate about outside of the office.

Friendly note: I’m open to discussing new roles, sharing insights, or just connecting with people who value solving meaningful problems.